That’s why in order to succeed, brands presence in major Chinese Social network such as WeChat, RED or Douyin is simply quintessential! IiMedia Research have predicted that in 2022 social commerce will impact for over 300 bn US$ (273 GBP), and more recommendations will come through interactive media. It’s not a secret that social media are great to promote products or brands, and eCommerce is great when it comes to selling. The word #小众 (Xiǎo zhòng, niche) have been searched over one million times on RED Chinese equivalent of Instagram and now Chinese users are eager to discover new brands and unique yet more distinguishable products. Niche brandsīeing a small brand could be an initial obstacle, but recent research has shown that this could be a strength when considering to approach a new market. Here are three key things to watch to getting prepared for this CNY 2020. In less than one month will start the Ox year (牛年) and we’ll say goodbye to the little mouse (鼠鼠). Possibilities are endless!Ĭhinese New Year is fast approaching. Plus, you can push content directly through programmatic ads on the sections built-in WeChat, or sell within your store. With EGGsist, you can start turning your brand into a WeChat superstar by building your unique identity on the app and get in touch with thousands of potential customers.

You can’t miss the unique opportunity to connect with over one billion potential customers, build more interactive and personalized shopping experiences, that is eventually what Chinese consumers are eager for! Those are just some of the main functionalities offered by the app. Nowadays, WeChat plays a fundamental role in Chinese people’s daily life. Now, the Chinese version of the app shows the eastern Asian continent picture, taken by a Chinese satellite. Here’s the last fun fact: since 2011, WeChat splash screen, called Blue Marble, is a photo of the planet earth shot during the Seventies, showing the African continent. Will it be the start of a new era for the “chatting” app? The Super APP gets more social vibes with the new Live Streaming feature.

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